Emily Holden
Profession: Senior Director of Game and Event Operations at the Fiesta Bowl
Age: 42
What do you do for a living?
I oversee the comprehensive game day management of the Vrbo Fiesta Bowl and Guaranteed Rate Bowl each year. I work primarily with the stadiums, vendors, and teams to oversee all elements including credentials, ESPN, signage, and security. In addition to the actual game itself, I assist with our Yellow Jacket Committee – a team of community leaders who dedicate themselves to the events and helping in the community all while wearing actual yellow jackets – and overall event operations.
What type of training do you need to do your job?
You don’t need any formal training, but a college degree can be useful when getting a full-time position. It is helpful to eventually get forklift certified, and I attend security and risk management training. Yes, really!
What’s your favorite part of your job?
Working with all the people – meaning the teams themselves, broadcast partners, vendors, the stadium, our staff members, and volunteers – is really something special. I also love feeling the roar of the crowd at kickoff; there is nothing quite like it.
What did you want to be when you were growing up?
A truck driver.
What advice would you give to a kid who wants to have a similar career?
Find opportunities to volunteer at events or try to get an internship to see what elements of event day you enjoy. Job shadowing is another great opportunity to learn about the industry and build connections.
One fun fact NOT about your job?
I am great at remembering song lyrics of all type.
